Sony Ericsson W380a with 'Gesture Control' Unveiled

Sony Ericsson today unveiled the W380a Walkman phone, allowing users to control the music to without needing to open the phone. Skip forward or backwards between tracks or pause the music effortlessly. One-touch buttons on the top of the phone light up when the Walkman player is switched on and a hidden display comes to life, providing track information at a glance.

The W380a also offers TrackID to tag a clip from the phone's radio (or any external source) and find out instantly who sings it, what it's called and which album it's from. Once the song has been identified, users can get it onto their phone in just a few clicks via PlayNow. Or browse through the latest full-length music tracks, mobile games, MP3 ringtones and wallpapers.

When not in use, the W380a Walkman phone looks discreet and laid-back from the outside. But as soon as a call is received or music is played, it comes alive. Choose different light effects for different callers, and see the music 'dance' when the phone's lights match the beat of a favorite song.

Mute the phone with a wave of a hand. Or snooze the alarm if lying in bed. The W380a's Gesture Control feature allows true 'handsfree' handling of calls.

The Sony Ericsson W380a is a GSM/EDGE/GPRS 850/1800/1900 and 900/1800/1900 clamshell phone and will be available in selected markets from Q1 2008.