Tag Heuer Meridiist Luxury Phone Unveiled

Tag Heuer, in partnership with Modelabs, has announced the new Meridiist luxury phone - Swiss engineered and hand assembled from 430 components wrapped in choices ranging from crocodile to leather or rubber.

The Meridiist's stylish all-metal corrosion-resistant steel casing features the familiar craftsmanship of fine Swiss watches. Offering unscratchable 60.5 carats sapphire crystal dual displays, the main 1.9-inch screen provides QVGA resolution while a secondary monochrome OLED screen on the front end houses an independent time unit so consumers are always on time.

The Meridiist also boasts a 2.0-megapixel digital camera, MP3 player (MP3/AAC/MPEG-4), Bluetooth wireless technology and 28 days power reserve and 7 hours of talktime. The handset is aimed at the high-end consumer market who appreciates the fine craftsmanship of timepieces but also desire a bit of technology - containing enough entertainment features to keep users occupied when with a group of friends or alone.

The Tag Heuer Meridiist will be available from September in Tag Heuer boutiques and selected watch and jewelry stores at a price range from of $5300 to $6100.