Mobile Phone Sidekick LX Debuted

The next evolutions of the T-Mobile Sidekick family, the Sidekick LX. Launching this fall, the Sidekick LX features a number of enhancements over its predecessors. The Sidekick LX, designed by Sharp, boasts a thinner, smoother profile; a large, pristine WQVGA screen that incorporates high-definition LCD technology and iconic swivel display; a camera with flash; multimedia messaging; and mood lights that let users set specific light settings for various communication alerts, whether a text message, phone call, email, etc.

"T-Mobile Sidekick customers are an amazingly loyal and enthusiastic group that are passionate about their phones and being the hub of their social circle," said Jeff Hopper, vice president of marketing, T-Mobile USA. "The new Sidekick LX is a true upgrade that this group will love, with new features that our customers have been craving. The Sidekick Nation promotion also gives our customers - who already send us fun and creative videos about the Sidekick - an outlet to show off how much they love their device."

The Sidekick LX will be available in a midnight blue or espresso brown finish on October 17th for existing T-Mobile customers and to the general public on October 24th. For new customers who want to ensure they are among the first to have a Sidekick LX, reservation cards will be available at T-Mobile-owned retail stores across the U.S. beginning September 26th through October 17th.