Samsung, Bang & Olufsen Serenata Music Phone Showcased

Samsung Electronics and audio product maker Bang & Olufsen today unveiled their latest joint music-mobile phone, Serenata, which holds 4 GB of songs and has a number of other music features similar to the iPhone.

Serenata is a music mobile phone focusing on sound quality. Bang & Olufsen's expertise in concept development, user interface experience, acoustic sound capabilities and design skills together with Samsung's leadership in mobile phone technology, engineering and quality have realized a new way of combining unique music and mobile experiences for consumers.

Serenata represents an innovative approach to a personal music player. Two companies' technology and design bring the experience of digital music to quite another level for music fans on the move.

Serenata features a built-in stereo speaker system which delivers outstanding sound quality. Equipped with a built-in hi-fi speaker and outstanding bass system, the phone delivers high quality sound without any distortion. With this state-of-art technology, mobile phone users can enjoy various kinds of music from pop and rock to jazz and classic in the same way they would through their hi-fi system at home. Users can listen to the opera in a music quality as if they were there themselves through the integrated loudspeaker system or through the dedicated stereo EarSet 3.

Combining only top-performing speaker components with ingenious acoustic principles and Bang & Olufsen-patented ICEpower amplification, the Serenata gets the world's best acoustic performance. The focus has been to provide authentic music performance, with emphasis on playback of "uncompressed" music. Besides handling lossless, Serenata also handles playback in various formats, including MP3, WMA, and AAC.

As a dedicated music phone, Serenata brings special ringtones for the users who want to have unique and sophisticated sounds designed by Bang & Olufsen. The sound achieved from a triangle, wind chimes, various types of glass and different types of woods will offer beautiful sounds to match any situation.